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Bangkok Post
Bangkok Post
Business

Seeding the future through innovation

Local farmers harvest rice in the fields of Bangsue Chia Meng Rice Mill.

Bangsue Chia Meng Rice Mill may not ring a bell with many Thais, but the company's Hong Thong (Golden Phoenix) premium rice brand has been well known for a long time.

The business was founded in 1937 by Bau-Lim Sae-Kho under the corporate name Chia Meng Rice Partnership. In those days the company produced rice for the domestic market only.

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