Beauty, poise and grace may be the essence of any great fashion show, but the hour before the models take to the runway is often anything but. Picture frantically working make-up artists, clothes steamers blasting at full force, and spaces tight enough to incite fear of being burned by a curling wand—and that’s painting it in a positive light. I promise I have some horror stories as someone whose first foray into this world was as a fashion week show runner.
Yet, at Chloé this morning—where bohemian beauty effortlessly fuses with care-free cool, especially this season—the energy was decidedly different. Models danced to music, Saie make-up artists were actually smiling, and Dyson hair stylists got creative with brushed-out braids and gold-tone accessories—the energy of the collection essentially rippling out into every facet of the label. Apt, really, considering whimsy, folkloric craft and countryside glam stood out as key themes.
