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PC Gamer
PC Gamer
Andy Edser

See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max

A presentation slide showing the Dell, Dell Pro, and Dell Pro Max laptop lineup, with three pictures of laptops from each category on a blue background.

Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell, Dell Pro, and Dell Pro Max.

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the not-exactly-catchy Inspiron brand of laptops and consumer desktop computers past.

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