The average Brit spends up to 40 hours a week sitting down – leaving two-thirds feeling they would like to be more physically active than they currently are, research has found. More than a quarter of Brits (27 per cent) admit they are not as active as they should – and could – be, citing lack of motivation (29 per cent), tiredness (28 per cent) and not having enough time (26 per cent) as top reasons for this.
And a third (34 per cent), of the 2,000 adults polled, say they struggle to be physically active – with 35 per cent saying it gets harder as they get older. Being inactive for so long leaves adults feeling bored (32 per cent), unhealthy (32 per cent) – and ironically, tired (29 per cent).
The research was commissioned by Babybel, which teamed up with Josie Gibson to hit the streets of Sittingbourne in a bid to get the nation moving again – temporarily renaming the town to “Standingbourne”.
