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PC Gamer
PC Gamer
Jacob Ridley

Secretlab's CEO is getting tough on copycat chairs and doesn't feel pressure to adopt AI: 'If we were owned by outside investors, you can bet that AI will be somehow jammed down our throats'

A tour around Secretlab's office in Singapore ahead of the launch of the Secretlab Atlas, the company's brand new task chair.

As I sit down in a studio made up to look like a swanky apartment, I have to come to an unfortunate realisation. Sitting across from me is someone who was, like me, born in 1992. His name is Ian Ang and he is the CEO of a very successful furniture business, while I just have the pleasure of asking him about it.

We're sat on some of the only chairs in the building not made by Ang's company, Secretlab. Secretlab was set up around 2014 by Ang and Alaric Choo. We're meeting for the first time in their company headquarters in Singapore. I'm here to see the company's new task chair, the Atlas, but our day is as much about meeting the people behind its products as it is the new gaming throne.

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