The new owners of Secret Cinema have got their Hollywood ending. Nearly three years after setting sights on the immersive filmgoing experience, they are reigniting its global expansion plans as part of a strategy to become the Netflix of live events.
When they first came to London in early 2020 to discuss a possible takeover, the company was celebrating a hit adaptation of a show from that streaming platform – more than 100,000 fans would ultimately attend its real-world imagining of Stranger Things.
