If this year's lead-up to Google I/O taught us anything, companies need to keep a tighter grip on things if they want to wow us with their big reveals. Before the stage had even been set up for Google’s annual showcase we’d heard just about everything there was to know about the latest Pixel devices — we even knew about preorders for a device that wasn’t yet announced.
So with all eyes now focused on Apple’s upcoming WWDC 2023 event, the Cupertino-based company is taking great strides to keep its secretly tightly under wraps. In fact, they almost managed to sneak this key trademark filing right under our noses — almost.
