Jeremy Clarkson 's second season of Clarkson's Farm has broken new records for Amazon Prime after it became one of the most watched shows after it was released last week.
The platform revealed 4.3million viewers watched the second season of the farming reality show, making it Amazon's highest rated show since the company began reporting viewing figures in November 2021.
The figures for Clarkson's adventures at Diddly Squat Farm even beat The Lord of the Rings: The Rings of Power which reached 3.2million viewers when it was released last year. The show was also watched by more viewers than Love Island and the Brit Awards.
The programme's success comes after its future was thrown into jeopardy following reports that Clarkson would be dropped from Amazon after public backlash to his criticism of Meghan Markle.
The father-of-three, 62, suggested people 'throw excrement' at the duchess, who he said he dreamt of being 'paraded around the streets naked'.
Both ITV and Amazon threatened to drop Clarkson following the scandal, and the former Top Gear presenter was forced to issue an apology as he branded his words "disgraceful" and that he was "profoundly sorry".
The second season of Clarkson's Farm also comes shortly after the Diddly Squat Farm Shop reopened, but with prices significantly higher.
The shop – which reopened on February 10 to launch the second series of Clarkson's Farm - is over 200% more expensive for essential items than the nearest supermarket.
The Cotswolds shop is reportedly selling a large loaf of sourdough bread for £5.95 a pop, which is 274.21% more expensive than a comparable loaf costing £1.59 at an Aldi supermarket, which is just a six minute drive away in nearby Chipping Norton.
Meanwhile, a box of eggs at Jeremy's shop is £3.20 which would cost £1.19 in Aldi.
But his milk – or ‘cow juice’ as he calls it – is £1.20 - only 1p more expensive than the same in the supermarket.
The price hike comes after Jeremy called on the government to increase the prices of food as he believes it's currently "far too cheap".
The former Top gear host made his comments in a a discussion about the farming industry, ahead of Clarkson's Farm returning for its new series on Amazon Prime.
Speaking out about difficulties the industry faces, Jeremy said that one issue for cereal farms like his is the increased cost of fertiliser, stating: "Fertiliser is now costing £1,000 a tonne rather than £200 like last year."
He added that farmers in various areas are experiencing a "nightmare," before conceding he was in a more fortunate position as he has other ways of earning an income.
When the doors to the farm shop reopened, visitor figures were significantly down with just 14 customers seen visiting the shop, which is a far cry from the massive crowds and queues of cars that flooded the farm last year.
