Second Generation Blooms: Daughter Joins Father as Hispanic Farming Duo Thrives in Texas

Arnaldo Serrato, left, and his daughter Yuleida Serrato look over a failed cotton field that they had to plow because it was too dry. The Serrato family own and run their multi-generational family farm in and around Floydada. Arnaldo Serrato, his wife and father came to the United States, where they and their American born children have created a successful agricultural business. (Credit: Texas Tribune/Mark Rogers)

FLOYDADA, TX — When Arnaldo Serrato thought about prosperity and freedom working in Mexico, the small town of Floydada always came to mind.

While his calloused hands were fixated on factory work that brought in just enough to make ends meet, he pictured the land he could cultivate in the agricultural-rich community south of the Panhandle. He imagined the family he could have with his wife, Juana, who was already in Floydada on a work visa.