SEC, Big Ten Continue Trying to Work Together, But Outside Entities Want Different Approach

SEC commissioner Greg Sankey, center, is interviewed by the SEC Network this season. | Kirby Lee-Imagn Images

In the never-ending journey to find more money as college football hurtles toward a major reallocation of its resources, leaders appear to be exploring three different tracks:

• The Southeastern Conference–Big Ten power play.
• The College Sports Tomorrow initiative called the “College Student Football League,” that would develop a multibillion-dollar “super league” encompassing all 136 FBS programs.
• The Smash Capital outside investment plan dubbed “Project Rudy,” which would pour billions in new money into a single business entity that largely maintains the current structure of the Power 4 conferences (the SEC, Big Ten, Atlantic Coast and Big 12).