The weekly grocery circular is becoming a relic of the past. In late 2025, the best deals are digital, and they are increasingly exclusive to app users. Retailers like Kroger, Target, and Publix are using their apps to offer “flash” coupons and early-access deals that are not available in the printed ads. These digital-first offers are time-sensitive and targeted, rewarding the most engaged shoppers who check their phones before checking their mail.
