Cornish lifestyle brand Seasalt saw conversion rates move above six per cent for the first time, following its recent £2.5m move on digital. The brand, which was founded more than 40 years ago and now has 65 shops across the UK and Ireland, saw record days topping the previous conversion rate high of 5.3 per cent at 5.9 and 6.1 per cent over Christmas. The brand has also increased the proportion of sales made online to 56 per cent.
The re-platforming was delivered by SQLI Digital Experience, partly over lockdown, and completed in July 2020. SQLI is also behind the digital transformations of Fortnam & Mason, Hamleys and Tesco Mobile. Jonty Sutton, CEO at SQLI UK, said: “These fantastic results speak for themselves and demonstrate how fundamentally important functionality and operational sophistication is for sales and growth.
“The new platform has also delivered important resilience that will allow Seasalt to innovate and easily handle the new demands of future digital commerce. Recent extraordinary events such as the pandemic have demonstrated that brands need to prioritise digital functionality to be able to handle extraordinary moments, while reflecting new trends in purchasing.”
