Traffic to Twitter rival Mastodon has exploded 588% from 1.4 million to 9.5 million in November as Elon Musk’s Twitter overhaul divides users, prompting them to flock to alternative platforms. Analysis of Similarweb data reveals 9.5 million users visited the Twitter rival in November 2022. Visits have exploded to over six times the amount from October, going from 1.4 million to 9.5 million in just a month as the ongoing Elon Musk Twitter overhaul sees users and advertisers seek alternative platforms.
The analysis by Financial World reveals that visits to Mastodon.social exploded to over six times the amount in November from the previous month, an unprecedented increase in people flocking to the Twitter rival. Most visits were from the United States, just over 25%, or around 2.4 million. Other main countries visiting are Germany, the United Kingdom, Ireland and Spain.
Google Trends data also reveals that worldwide searches for ‘Twitter alternative’ soared 504% in November to an all-time high. Elon Musk’s Twitter takeover divided users as the company began implementing bans on Twitter parody accounts, including comedian Kathy Griffin. Musk also hit out at Mastodon social in a now-deleted tweet, potentially driving millions to the website.
