- TrueCar CEO Scott Painter says 'search is dead' as car shopping moves toward apps and AI.
- The company wants to turn traditional leads into customers who are ready to buy.
- TrueCar's vision could make car shopping easier—but may also reduce the research consumers need before buying.
The internet is changing, and rapidly. The rise of artificial intelligence and the dumbing down of search means fewer people are actually sitting at a computer, typing a question into Google, and clicking through a list of websites (like this one!) to find an answer.
