Rapper, producer and entrepreneur Sean “Diddy” Combs is asking the New York Supreme Court to enforce a 2021 agreement that requires spirits seller Diageo to treat his DeLeon tequila brand “at least as favorably” as its other tequila brands.
Combs signed and agreement with Diageo - which owns more than 200 brands including Guinness beer and Tanqueray gin - after what he says were years of neglect for DeLeon, a brand he established with the London company in 2013.
