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TV Tech

George Winslow

Scripps Taps The Trade Desk to Provide Advertisers with New Data-Driven Tools

Scripps Trade Desk

Scripps.

CINCINNATI—The E.W. Scripps Company has announced that it is streamlining the programmatic ad buying process for advertisers by adopting new tech solutions from The Trade Desk.

The tech solutions – OpenPass and Unified ID 2.0 (UID2) – are both designed to make it easier for advertisers to identify their desired audiences and measure performance for digital advertising.

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