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TV Tech

George Winslow

Scripps News Inks Deal with Ad Fontes Media to Rate Content for Reliability and Bias

Scripps News News Scripps

Scripps.

ATLANTA—Scripps News has hired Ad Fontes Media, a tech company that rates the news for bias and reliability, to audit its national news.

The agreement is part of the network’s commitment to providing accurate, nonpartisan journalism and comes at a time when advertisers are struggling to filter through a deluge of low-quality journalism that can pose brand safety risks.

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