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Broadcasting & Cable

Business

Jon Lafayette

Scripps News Expands Lineup of Live Shows, Launches Promo Campaign

Scripps Scripps News Kate OBrian

Scripps News

Scripps News on Monday launches a new weekday lineup featuring live programming from 6 a.m. through 10 p.m. and a marketing campaign to promote the network, which was rebranded from Newsy on January 1.

Scripps News had originally planned to program live news continuously within two years of its launch, but viewers were changing the channel during shows that were rebroadcast,” Kate O’Brian, president of Scripps News, told Broadcasting+Cable.

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