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Jon Lafayette

Scripps Jumps Into Sports, With WNBA Games Appearing on Ion

WNBA ION Scripps NBA Scripps Sports Basketball

Cathy Engelbert Adam Symson

The E.W. Scripps Co. is jumping into sports, inking a deal to air Friday night Women’s National Basketball Association games on its Ion national network.

The company formed Scripps Sports in December, saying broadcast could provide sports franchises with broad reach and large audiences at a time when cord-cutting is reducing viewership and revenues for regional sports networks on cable.

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