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Mic
Mic
Lifestyle
Clarissa Brooks

Screw the ice cream. Here’s how companies should commemorate Juneteenth.

The public dragging of Walmart for creating and selling Juneteenth-themed ice cream was truly an unexpected topping on a hellish week. The copyrighted (sigh) labeling was allegedly meant to honor a Black liberatory holiday but it was nothing more than performative. How do I know that? It’s public knowledge that dairy is the enemy of the diaspora… and there was a cheesecake flavor too. Was anyone in that marketing meeting Black?

Walmart did apologize for selling “Celebration Edition: Juneteenth Ice Cream” under its Great Value label. The product was met with copious jokes online that have lasted for days. The product has since been pulled from freezers.

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