Scouring social media helps discover authors in BookTok era, Bloomsbury says

Sarah J Maas’s A Court of Wings and Ruin, A Court of Mist and Fury, and A Court of Thorns and Roses (Hamdi Bendali/Alamy) -

Bloomsbury Publishing has said it is increasingly scouring social media to discover authors as it continues to cash in on fantasy writer and “BookTok” bestseller Sarah J Maas.

The publishing firm hailed an “exceptional” number of pre-orders for the newest instalment in Maas’s book series A Court Of Thorns And Roses.