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Insider UK
Insider UK
Health
John Glover

Scottish perfumery reveals ambitious expansion plans

Scotland’s only end-to-end perfumery has announced ambitious growth plans.

Edinburgh-based Jorum Studio claims to have experienced a rise in brands seeking its services to research and develop bespoke fragrances, as well as an increase in in-store and online sales.

After setting up in 2019, the brand scaled into multiple international markets, with a doubling of retailers year-on-year.

Jorum Studio now sells its own unisex perfumes in more than 30 countries, shipping around five tonnes of fragrance each year to nearly 100 clients.

Founded by professional perfumer Euan McCall, and later joined by partner Chloe Mullen, the self-funded company uses locally harvested raw materials such as hand-picked lavender, with an increasing use of biodegradable products.

McCall and Mullen plan to open a European studio and store to meet the demand, identifying Copenhagen as the most likely destination.

The current team of three is also set to expand, with between three and five new roles being prepared.

McCall commented: “With a 400% uplift in our formulation and manufacturing contracts in the region, Denmark - and more specifically Copenhagen - feels like a good expansion for our operations both strategically and synergistically.”

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