We recently paid a visit to the Endura HQ in Livingston, just outside Edinburgh where we found out about the Endura plans to launch their brand new and best MTB helmets into the US market. The renowned Scottish also makes some of the best mountain bike clothing and protective gear and we found out all about some of the 2023 range.
We also got to meet their new friends Horace and Hilda, two honey badgers who Endura has enlisted as part of their FEAR.LESS camapign, to provide bold out of office email suggestions for employees. This new service is designed to help Brits who spend too much of their free time thinking about work instead of being out on the trails enjoying riding the best trail bikes. The aim is to help employees avoid constant interruptions from bosses, colleagues, and clients.
