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Insider UK
Insider UK
Peter A Walker

Scottish entrepreneur rejected by the Dragons makes six-times what she asked for

East Lothian-based entrepreneur Sheila Hogan was turned down by the Dragons' Den panel on last night's episode, but has since found more funding from other sources.

Her pitch aimed to secure early-stage investment to let the business, originally launched in 2020, to expand exponentially.

Through Biscuit Tin, the 'death-tech' firm founder aims to plug a gap in the market when it comes to end-of-life planning and digital legacy.

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