A Scottish creative agency has moved to cement its foothold in America with the appointment of a new US director.
Adam Spriggs, a US-based investor who has spearheaded business development at design agencies for 15 years, has joined as a partner of Thirst, whose client list includes Brooklyn Brewery and Ooni pizza ovens.
Thirst was founded in Glasgow in 2015 by managing director Chris Black and creative director Matt Burns.
It has since gone on to work with the likes of Brewgooder, The Botanist Gin and Innis & Gunn.
While international business has accounted for more than 40% of Thirst’s revenue since 2018, a rebrand for Brooklyn Lager and Boston Beer Company helped accelerate growth in the US, with recent client wins including canned cocktail maker Loverboy and the non-alcoholic wine Buzzkill.
Black said: “It’s our ambition to be recognised as one of the top branding agencies for food and beverage brands around the world, and a significant presence in the US is key to realising that vision.
“Adam will open new doors for us to continue building brands and campaigns that excite people, and make an impact commercially and culturally.”
