CHICAGO – If a major promotion is willing and the broadcast deal makes sense, Bellator president Scott Coker is willing to cross-promote.
History has shown major MMA promotions generally don’t go head-to-head with one another, but Bellator has been an outlier. Since Coker took over the reigns in 2014, Coker has put on events with Glory Kickboxing and RIZIN.
Bellator-RIZIN cross-promotion cards have turned into an annual year-end event, but this year’s is a little different. Rather than one promotion lending the other a few fighters, the entire main card is head-to-head matchups between some of the promotion’s biggest and most talented stars.
