Scottish consumers are prioritising everyday essentials, like food shopping and spending on children and pets, ahead of beauty, home improvements and nights out when it comes to managing finances.
The latest edition of the PwC Consumer Sentiment survey, conducted in the immediate aftermath of the latest Westminster Budget, shows that consumers rank grocery shopping as the number one expenditure across Scotland.
And while going out, eating out and fashion fixes have taken more of a backseat, Scots are still prioritising spending on holidays and health and wellbeing – both of which feature in the top five spending categories along with pet food and care, and children and babies which came second and third, respectively.