Scotland’s top social media influencers are making hundreds of thousands of pounds by posting intimate details about their lifestyle and advertising products on sites like Instagram, TikTok and YouTube.
That has led to an explosion in the number of young people who are shunning traditional careers in the hope of being one of the few who make it.
A Sunday Mail investigation has revealed the huge amounts of money being made by Scottish online stars, the struggle to get followers and how an agency representing influencers is flooded by hundreds of people a month who want a job in the industry.
