Scots entrepreneur Duncan Bannatyne has criticised the new invention from Dyson - wondering if it is an April Fool.
The former Dragons Den's star, who has invested in many innovative businesses over the years as a mentor on the BBC show, wasn't convinced by the company's latest object.
The vacuum giant is mostly known for making handy dryers and hair care products but unveiled its latest invention yesterday - Dyson Zone, a futuristic take on headphones.