‘Scotland’s brand opens up doors across sectors’, business ambassador says

SBN’s Ian Houston says Scottish leaders don’t realise how ‘well received the brand is’

SCOTLAND has a “premier brand across sectors” and a “brand that opens doors”, the ambassador for the Scottish Business Network (SBN) in Washington DC has said.

Ian Houston, who formerly worked in the US Congress on policy staff, said leaders in Scotland “do not realise how well received the brand is”.