Ayesha Malik paced the hair care aisle at the Spokane, Wash. Walmart in frustration. It was 2013, and the then-23-year-old student couldn’t find the right products for her dark brown ringlets, which had wilted after years of dyeing and straightening.
Malik had always loathed her hair, but she finally wanted to care for her curls without changing their bouncy, spiraling texture.
