Scientists at the University of California, Berkeley have discovered a brand new color. Extraordinary and seemingly impossible, during an experiment in which researchers had laser pulses fired into their eyes, the participants claimed to have witnessed a unique vivid blue- green color, never before seen by human beings. This brand new color has been named ‘olo’.
According to one professor, olo is 'more saturated than any color that you can see in the real world'. This discovery seems to have divided opinions somewhat, not least because olo is supposedly impossible to see with the naked eye.
