By now you may have already heard that a group of scientists in Northern California discovered a completely new color. No — you won't find it on the color wheel, and definitely not in nature. So, what is this Olo color? And how do you just discover a new color in 2025?
Perhaps, unsurprisingly, it involved a scientific lab and laser beams. "Scientists recently discovered this new shade during a study in which they manipulated the human eye," explains Michael Rolland, paint color expert and managing director of The Paint Shed.
