Glastonbury has been declared the "perfect environment" for cheating to take place - as over 200,000 people prepare to descend on the five-day festival this week. Sex and relationships expert at Illicitencounters.com, Jessica Leoni, said the potent mix of alcohol, huge crowds, music, nostalgia and being in a remote location all contribute to a surge in cheating.
The festival cheating phenomenon can even be put down to "evolutionary biology and chemical reactions", Leoni said. She added: "Live music can release high levels of dopamine and stimulate other feel-good chemicals like Vasopressin.
"The former has a long association with pleasure and works on the reward centre of the brain. High levels of this love drug are also linked to attraction and feeling sexy - which can fuel cheating."
