Schwalbe has long been a big name in the bicycle tire industry, specializing in all sorts of tires for both die-hard mountain bikers and urban commuters. Apart from tackling the performance side of bike tires, Schwalbe has long had a keen eye on the environmental side of things. In an article I wrote for InsideEVs back in February 2023, it was reported that Schwalbe was working on environmentally friendly tires made out of recycled materials.
Fast-forward one year later, and Schwalbe has officially unveiled a new range of tires aptly called the Green Marathon. These new bike tires are particularly interesting as they're good not only for regular pedal bikes, but e-bikes too. Accoridng to Schwalbe, the main focus of the Green Marathon tires is to reduce microplastics and emissions from tire production, while at the same time ensuring the rubber used in them is ethically sourced. The company goes as far as claiming that the rubber is 100-percent Fair Rubber with a Fair Trade seal. Germany's Fair Rubber association ensures the welfare of rubber farmers, and is indeed inline with Schwalbe's vision for sustainability.
