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The Hindu
The Hindu
National
K. Umashanker

Schoolchildren going ‘Pushpa’ way with spurious snack brands

Even seven months after the release of Allu Arjun's starrer Pushpa, the influence of the hero's mannerisms and dialogues continue to rock the classrooms in many government schools across Chittoor and Annamayya districts, which form the gateway to the red sanders-rich Seshachalam hill ranges.

As the Chittoor dialect used in the film is endemic to the region, the dialogues of Pushpa could easily dig into the young minds. Like adding fuel to fire, their passion for the film is being exploited by some unknown manufacturers of certain snacks named after the film with the wrappers sporting the images of the hero, having dialogues like " Pusha ante flower anukuntivah - Pushpa ante fire" (Do you think Pushpa is a flower, Pushpa is fire). Other images showed the hero uttering other popular dialogues such as " Thaggede Le". These wrappers are bereft of any address or the manufacturer or the date of packaging.

Targeting schoolchildren, particularly in the age group of 5 to 10, the unknown dealers are supplying “Pushpa snacks” to the petty shops and makeshift kiosks under trees close to the schools in towns and villages bordering Chittoor and Tamil Nadu.

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