Fatal school shootings don’t just devastate communities emotionally – they also harm their economies, new research shows. People eat out less, avoid public spaces and generally spend less money after a tragedy strikes a local school. This has real economic consequences for neighborhoods that are already reeling.
We are a team of marketing professors, and in a recent study we looked at household spending in more than 60 U.S. counties that had experienced fatal school shootings between 2012 and 2019. We found that in the six months following an attack, people spent an average of 2.1% less on groceries.
