- Schlotzsky's is rebranding, officially reclaiming "Deli" in its name and introducing a new restaurant design and tagline, "Life needs Lotz."
- The initiative aims to modernize its image, clarify its identity as a deli, and provide a more sustainable growth path for franchisees, following a survey indicating customers already perceive it as a deli.
- New restaurant prototypes feature self-order kiosks, dedicated digital pickup areas, grab-and-go options, and an efficiently arranged kitchen to speed up service and improve customer flow.
- The redesigned restaurants are smaller, topping out at 2,100 square feet compared to older 3,600 square feet layouts, which is expected to cut operating costs by 20 to 25 per cent and boost franchisee profitability.
- This rebrand is part of parent company GoTo Foods' broader expansion strategy, with Schlotzsky's currently operating 291 US locations, predominantly in Texas where it originated.
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