This is the year of early '00s trend resurgences. Belly button piercings and low-rise jeans are back in fashion, while lightweight body mists are getting spritzed left and right—and not just by tweens at Bath & Body Works. Videos tagged "best body spray" have been viewed more than 34 million times on TikTok this year, per CNN; grown-up brands from Sol de Janeiro to Tom Ford have developed their own airy-yet-fragrant takes.
Personalization-driven startup Scent Lab is also getting into the body mist game, after launching in 2022 with award-winning candles (and raising a fresh round of funding earlier this spring). But there's a difference: These scents want to take the guesswork out of how to layer perfume—or rather, perfume mists—in the name of creating a signature scent.
