If you've always wanted to start a creative agency but fear has held you back, you're not alone. Owning an agency is top of the list of many creative's ambitions, but there is a lot to learn in the process – and not every agency ends up being successful.
We spoke to the co-founder of creative agency Sergeant Walnuts, Richard Attwater, to find out about his experience and impart his wisdom. Sergeant Walnuts opened its doors in Manchester, UK in 2022, so the journey is still fresh in Attwater's mind. Here, he gives insight into the pitfalls and successes he, and his partner Gary Toal, encountered along the way.
