‌Scandinavian Media Giant Viaplay To Withdraw Streaming Service From UK, US And Canada‌

The Viaplay logo on Chromecast menu displayed on a TV screen. The Scandinavian media firm is planning to pull its stand-alone direct-to-consumer streaming service from the UK, the U.S. and Canada. (Jakub Porzycki/NurPhoto via Getty Images)

The Scandinavian media giant Viaplay is planning to pull its stand-alone direct-to-consumer streaming service from the UK, the U.S. and Canada.

In a low-key Q2 earnings call on Thursday morning, CEO Jørgen Madsen Lindemann said the company was implementing a new strategy to focus on its core Nordic, Netherlands and branded content service Viaplay Select operations.