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Evening Standard
Evening Standard
Entertainment
Craig McLean

Scandi riot girl: Why the cool crowd loves Sigrid

Sigrid - (Ryan Saradjola)

A drizzly Sunday in King’s Cross, the final day of the London Film Festival. It’s two hours until the closing night gala at the Royal Festival Hall, a screening of the elaborately costumed medieval fairytale satire 100 Nights of Hero, and here in musician Sigrid’s hotel room the vibe is exploding suitcases and movie premiere glitterbomb.

Sigrid — rushing after a delayed flight from her home in Oslo — is huddled in her bathroom at The Standard with her hair, make-up and styling team. The red carpet waits for no one, even if the star is only attending for fun, an amuse-bouche before the serious promotional business of album release week kicks in.

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