Gmail's latest feature is one we've all been waiting for: official email address domains will possess a blue checkmark (much like Twitter) to confirm their authenticity. While this isn't going to stop every scam from doing damage to helpless users, it could be a great blow against suspicious emails.
Google's initiative for a safer emailing space started in 2021 with the Brand Indicators for Message Identification (BIMI), which asked businesses to upload a profile picture depicting their brand logo. Now, those brands that underwent that extensive authentication process will begin to see a blue checkmark next to their name.
