Kids are rarely praised for being a career-booster. That pram in the hallway that’s said to be the enemy of good art has crushed a fair few entrepreneurs in its time too.
Not Dessi Bell, co-founder of £30m-a-year fashion business Saint and Sofia. She worked in banking at JPMorgan before launching a fitness brand, Zaggora, which sold over 1.5 million pairs of its flagship HotPants. Then she and her husband and co-founder, Malcolm, had children. “It prompted a rethink ,” Bell explains. “I credit that with both starting Saint and Sofia and making us much more considerate as managers and people.“
