Large businesses are constantly seeking new successful strategies to attract and retain consumers, and perhaps the most promising trend today is omnichannel marketing. This approach involves creating a unified system of all customer touchpoints to build personalized communication with them. Fifteen years ago, most buyers used only one or two channels before making a purchase, but today, they typically engage with a brand through an average of six touchpoints. According to research by The Wharton School, companies that effectively implement omnichannel strategies can increase order volume by 494%, retain nearly 90% of their customers, and annually boost revenue by 9.5%. Naturally, specialists proficient in this marketing methodology are in high demand globally.
A new loyalty program for customers will soon be launched at NetCost Market, a chain of grocery supermarkets and online stores in the USA. This program was designed by Yana Mosina, who recently joined the company as the marketing director. She is a recognized global expert in sales and marketing with a vast experience of driving customer's loyalty and sales via better customer experience. However, these are not the only capabilities Yana brings, as she draws from her extensive experience in FMCG market.
