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Digital Camera World

Hillary K. Grigonis

Say what?!? Adobe Firefly can now generate audio for AI videos and even give a voice to AI avatars

An illustration demonstrating the new Adobe Firefly video and audio tools.

Adobe’s AI-generated video capabilities have been gradually improving, but Firefly is about to get more creative controls – and AI-generated audio. On Thursday, July 17, Adobe announced a list of video updates to its AI platform, Firefly, adding more creative controls, audio generation, and even AI avatars to the Firefly app.

Generate Sound Effects is a tool that allows creators to use AI to generate impact sounds and ambience tracks for videos. The feature is launching in beta on the Firefly app.

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