Would you buy your dad a bottle of rosé for Father’s Day? I guess it depends how old he is. If he’s over 60, maybe not, but most blokes I know enjoy a glass – although few, admittedly, regard it as a serious wine, and view it more as a wine for a barbecue than a dinner party where you want to show off to friends.
Yet the price of rosé these days seems to suggest the contrary. At recent supermarket tastings, I’ve been fascinated to see how many now hit the £15 mark. Consumers who would balk at paying more than £10 for a white wine seem to become price-blind when it comes to rosé, particularly if it’s one made in the pale, Provençal style (and they practically all are nowadays).
