
Instacart and Shopify have joined Snap in being among the first businesses to announce major new product features powered by OpenAI’s ChatGPT A.I. chatbot technology.
The companies made the announcements Wednesday alongside OpenAI debuting access to ChatGPT through its API service. The service lets business customers access the chatbot technology and other A.I. systems created by OpenAI, and to integrate it with their own software.
Online grocery delivery company Instacart said it will use ChatGPT to enhance its existing mobile app, allowing customers to talk with ChatGPT for recipe suggestions and meal plans, and then enabling the ingredients for those meals to be automatically added to a customer’s online shopping cart. It said the service would be available later this year.
Shopify said it is integrating ChatGPT into its consumer-oriented Shop app, allowing customers to get personalized shopping recommendations from the chatbot.