
The first Roblox Super Bowl concert stars rapper Saweetie and the sandbox game event is an official part of the NFL’s Super Bowl celebrations. The Roblox concert takes place on the new, specially built world Rhythm City, built by Warner Music Group and metaverse gaming development and publishing group Gamefam, and premieres on Feb. 10, 2023, at 7 p.m. Eastern. It will run again every hour until Feb. 12, 2023.
“I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way,” Saweetie said in a statement! As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world is something I never imagined that I would be involved in.”