The national oil and gas conglomerate PTT Public Company Limited, in collaboration with Salmon House, a creative video production company, launched a new television commercial aimed at encouraging the public to consume less energy.
Thai audiences are already familiar with heroic messages about saving energy to help the nation and express solidarity. However, the new commercial, entitled “Saab Laew Plian” (‘understand and change’), pushes an alternative behaviour change with the key message to save energy for one’s own sake.
